About book

[ read sample chapter (PDF) ]

In today's over-communicated society, all of us are desperate for new strategies and techniques which can help our messages cut through all of the noise. In The Power of Personal Branding, personal branding expert Tim O'Brien reveals the only strategy left for creating a lasting competitive advantage with our target audience.

Just about every product or service in the current marketplace can be and is commoditized. The only marketing message which can never be duplicated is ourselves and our personal brands. The longer we wait to embrace this truth the further behind we fall.

Who is The Power of Personal Branding's Target Audience?
Anyone whose success depends upon the cooperation of another person must have a compelling personal brand if she expects to succeed. For example, the lawyer must have a compelling personal brand in order to sell her case to the judge and jury. A minister needs a great personal brand to sell his message to his congregation. A politician needs personal brand credibility to sell the voters on her platform and ideas.

What are Tim O'Brien's credentials to write this book?

Tim is a personal branding expert who walks the talk. He is the President and CEO of The Personal Branding Group, Inc. and founder of Rainmaker U., a coaching program that teaches professionals, executives, politicians and athletes how to crystallize and market their own compelling personal brands until they become The Person to See with their target audience.

The Personal Branding Group's clients span more than 40 different industries. Fifty percent earn $300,000 - $500,000. Fifteen percent earn over a million dollars or more.

A sample of Tim's roster of success stories includes:

• Ernst & Young's 2005 Entrepreneur of the Year
• Consumer Attorney of California's Lawyer of the Year
• One of the Los Angeles Daily Journal's Top 40 Rainmakers in California
• Finalist for Los Angeles Business Journal's Entrepreneur of the Year
• A United States Congressman
• Several members of the exclusive Young Presidents Organization
• The number one Self Storage Finance team in the country
• Coldwell Banker's number one Commercial Broker in San Diego County
• The number seven agent (out of 7,000) at Northwestern Financial Network

What makes The Power of Personal Branding different than other books on this subject?

First, the broadness of the message. The other notable books on personal branding target specific niche industries (e.g. just financial services or politics). The Power of Personal Branding's message is applicable to everyone who is in the business of influencing others.

Second, the objective of the book is lofty. The Power of Personal Branding is focused on making it's readers a household name with their target audiences. Not only will you learn the five essential steps necessary for picking the right personal brand for you, but also the specific steps you need to take to market your brand until you become The Person to See with your target audience.

Finally, personal brands are only as influential as they are emotionally attractive. As Stanley Marcus, son of the founder of Neiman Marcus, once said, "Make yourself emotionally attractive. Good things happen to people who are emotionally attractive." Unlike other books which stop at explaining what a personal brand is, Tim reveals dozens of practical tools, strategies and techniques for creating personal brand irresistibility.

What else will I learn by reading The Power of Personal Branding?

Here are 14 more valuable take-away secrets you will learn:

• The two qualities which make a superstar and whether or not you have them
• How to brand yourself as the most articulate person in the marketplace
• How to recover from personal branding mistakes that cripple your competitors
• The crucial adjustments you must make on your personal brand if you want to stand out from the rest of the pack
• The subconscious power of The Total Brand
• How to use your personal brand to enroll your people in a shared vision
• How to build a reputation that precedes you
• Why superior talent is no match for a great personal brand
• How to get others to remember your messages as well as accurately pass it on to others
• The secret to building a network of superstars who can pull you up
• The number one impediment to personal branding superstardom and how to avoid it
• The law of first impressions and how to capitalize on it
• How to use your communication skills to make massive deposits in your personal brand equity bank accounts
• The 10 key habits which instantly establish personal brand credibility

Click here to download a sample chapter