Articles

Accountants Beware (pdf)
How you can gain distinct advantages over the competition.


New Holy Grail (pdf)
Marketing your personal brand could make the difference between grinding it out day after day and soaring to the top of your business.


Go-To Guy (pdf)
Become the Person to See so that you can achieve power, wealth and the opportunity to pick with whom and for what price you work.


The Power of the Personal Brand (pdf)
The best part about Personal Branding is it focuses on the most important asset you have—you. Personal Branding is about standing for something. Your Personal Brand is the embodiment of the values and qualities you cherish. Build a great Personal Brand and you won’t have to follow the crowd. The crowd will follow you.


Building a Reputation that Precedes You (pdf)
Enjoying a reputation that precedes you only happens when enough great people say enough great things about you to enough great people. So how do we get this to happen? It’s simple. Select your personal brand and then work tenaciously to build powerful brand equity.


How to Build a Powerful Personal Brand (pdf)
If I were to ask you, “What is the word or phrase you’d like people to think of when they think of you?” what would it be? Most professionals wouldn't have a clue. However, the few who can respond thoughtfully have an enormous competitive edge over their colleagues when it comes to marketing their services.


Positioning Yourself as The Person to See (pdf)

It was said by some that the major difference between senators Al Damato and Daniel Patrick Moynahan of New York was that, “if you wanted a dissertation on how to get your visa, you went to Senator Moynahan. If you actually needed your visa, you went to Senator Damato.”

The Person to See is the go-to guy when the job absolutely, positively has to get done.